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Why Web 2.0 PDF Print E-mail

Seven Core Benefits of Web 2.0

  • Core enterprise applications will become more effective through the incorporation of Web 2.0 technologies.
  • Next-generation Web platforms can be highly efficient in overall procurement and sales strategies.
  • Lessons from Web 2.0 community and social networking success stories can be leveraged within the enterprise for more efficient knowledge worker collaboration and overall employee satisfaction.
  • Semantic tagging technologies can greatly increase the navigation of internal and external information overload and increase information-based product consumption and use.
  • Web 2.0 communities can be used for new product feedback, shortening the product development time and targeting valuable marketing resources.
  • Targeting bloggers and other influential Web users can help to control an organisation’s image and influence publicity for the positive
  • Making Web-based marketing the norm, rather than the exception, will help optimise overall marketing spend.
  • "Web 2.0 communities and technologies, both those that are emphasised today, such as rich clients and social networking sites, and those that lurk around the corner that emphasise Web platforms and broad semantic communications, will have significant impact on a broad range of traditional enterprises. Positive business model change will result in unexpected ways, and enterprises must prepare for this transition."

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